Because Your Business Deserves Better! This is a book about creating amazing customer service! Rather than taking your patrons for granted, this is a guide for keeping them coming back for more. Great customer service! With war stories, anecdotes and real practical advice for soaring far ahead of the competition. Author Don Gumball, himself a manager of a million dollar a year store and a customer service representative for over 25 years, brings all of his empathy and heart to the problem of making your customers happy and contented, while you still advance the ball.