Web Usage Mining Techniques and Applications Across Industries
- ISBN-10
- 1522506144
- ISBN-13
- 9781522506140
- Category
- Computers
- Pages
- 424
- Language
- English
- Published
- 2016-08-12
- Publisher
- IGI Global
- Authors
- Kumar, A.V. Senthil
Description
Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.
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