Global Entrepreneurship and New Venture Creation in the Sharing Economy
- ISBN-10
- 1522528369
- ISBN-13
- 9781522528364
- Category
- Business & Economics
- Pages
- 244
- Language
- English
- Published
- 2017-07-13
- Publisher
- IGI Global
- Authors
- Zakaria, Norhayati, Kaushal
Description
Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.
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