Social Network Analytics for Contemporary Business Organizations

Social Network Analytics for Contemporary Business Organizations
ISBN-10
1522550984
ISBN-13
9781522550983
Category
Business & Economics
Pages
321
Language
English
Published
2018-03-23
Publisher
IGI Global
Authors
Nguyen, Bansal, Himani

Description

Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.

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