Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
- ISBN-10
- 1524943827
- ISBN-13
- 9781524943820
- Series
- Integrated Marketing Communication
- Language
- English
- Published
- 2019-12-20
- Authors
- James R. Smith, THOMAS R.. SMITH FLYNN, ADAM C.)
Description
Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.
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Other editions
-
- 2021-11-30
- 320 pages
- Ebook
- Routledge
-
- 2019-10-29
- 135 pages
- Ebook
- Cambridge Scholars Publishing
-
- 2018-02-01
- 368 pages
- Ebook
- Rowman & Littlefield
-
- 2017-10-02
- 230 pages
- Paperback
- Routledge