Marketing: An Introduction
- ISBN-10
- 1526415836
- ISBN-13
- 9781526415837
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 561
- Language
- English
- Published
- 2017-08-21
- Publisher
- SAGE
- Authors
- Rosalind Masterson, David Pickton, Nichola Phillips
Description
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
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