Doing Focus Groups
- ISBN-10
- 1526426021
- ISBN-13
- 9781526426024
- Series
- Doing Focus Groups
- Category
- Reference
- Pages
- 224
- Language
- English
- Published
- 2018-09-03
- Publisher
- SAGE
- Authors
- Rosaline Barbour, Professor Rosaline S Barbour
Description
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
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Doing Focus Groups
By Rosaline S. BarbourBarbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.