Consumer Behaviour
- ISBN-10
- 1526450011
- ISBN-13
- 9781526450012
- Series
- Consumer Behaviour
- Category
- Business & Economics
- Pages
- 576
- Language
- English
- Published
- 2019-05-13
- Publisher
- SAGE Publications Limited
- Authors
- Jim Blythe, Zubin Sethna
Description
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’ A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life. Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.
Get the book
Other editions
Similar books
-
Consumer Behaviour
By Arun Kumar, C.L. TyagiThe Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style.
-
Consumer Behaviour: SAGE Publications
By Jim BlytheWhat do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!
-
Consumer Behaviour
By M. KhanOne Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
-
Consumer Behaviour: SAGE Publications
By Jim Blythe... accompany this book please visit: www.sagepub.co.uk/blythe For students: For lecturers: 0 Multiple choice questions — To test 0 Instructors' manual ... case studies so you can see them in action. Part One Introduction to consumer behaviour ...
-
Consumer Behaviour
By Michael Solomon, Rebekah Russell-Bennett, Josephine PreviteOther looks have included the voluptuous, lusty woman as epitomised by Lillian Russell, the athletic Gibson Girl of the 1890s, and the small-breasted, boyish flapper of the 1920s as exemplified by Clara Bow.122 One study compared ...
-
Consumer Behaviour
By Vishwajeet PrasadConsumer Behaviour
-
Consumer Behaviour
By Brajendra GuptaConsumer Behaviour
-
Consumer Behaviour: Applications in Marketing
By Robert East, Malcolm Wright, Marc Vanhuele199 Keller, E. 240, 258, 268 Keller, K.L. 54, 57-8, 59, 62 Kendall, N. 264, 266, 269 Kenny, D.W. 34 Kim, D. 232, 234 Kim, ]. 240, 253 Kimmel, A.]. ... 268 Mangold, W.G. 247, 248, 249, 250, 261 Manning, ]. 184 Manning, KG 205 Mansi, SA.
-
Consumer Behaviour: Perspectives, Findings and Explanations
By John O'ShaughnessyMicklethwait, John and Wooldridge, Adrian (2000) A Future Perfect. London: Heinemann. Miller, John J. (2006) 'Myth Mongering', National Review, 28, 42–43. Miller, William Ian (2004) Faking It. Cambridge: Cambridge University Press.
-
Consumer Behaviour-2nd
By Satish K Batra, S. H. H. KazmiThe most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, "Why do people behave the way they do as consumers of all sorts of goods and services?