′If you have time to read only one book on how to undertake academic research, this is the one!′ - Rebecca Piekkari, Professor of International Business and Vice Dean for Research and International Affairs at Aalto University, School of Business, Finland.
Churchill , Jr , G. ( 1987 ) Market Research – Methodological Foundations . ... Collopy , F. and Armstrong , J. ( 1992 ) ' Expert opinions about extrapolation and the mystery of the overlooked discontinuities ' , International Journal ...
Joseph F. Hair, Jr, Mary Wolfinbarger, Arthur H Money, Phillip Samouel, Michael J Page. primarily McDonald's customers. The McDonald's plot is larger because it has more customers than Burger King. From this example, it appears that ...
An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish.
Donoghue (2010) says that: Projective techniques are based on the underlying principle that unconscious desires and feelings can be inferred by presenting a subject with an ambiguous situation in which he or she has to use the ego ...
This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is...
Hello, You are one of a select group of people who, within the past two years, purchased a Weber outdoor barbecue. My name is Dr. Arthur Money, and I am a Business Professor at Henley Management College, U.K. I have been retained by ...
This volume brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project.
... Ben Hardy, Mariëlle Heijltjes, Koen Heimeriks, Sarah Horn, Anna Huppertz, Kathrin Hussinger, Ad van Iterson, Ron Jacobs, Teemu Kautonen, Daniela Kirchberg, Martijn Jungst, Heinz Klandt, Lambert Koch, Tom Kuypers, Mindel van de Laar, ...
In order to be able to use Pearson's r, the relationship between the two variables must be broadly linear – that is, when plotted on a scatter diagram, the values of the two variables approximate to a straight line (even though they may ...
The present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergraduate and graduate levels in internationally oriented education in the German ...