Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
- ISBN-10
- 1526471590
- ISBN-13
- 9781526471598
- Series
- Consumer Behavior and Culture
- Category
- Business & Economics
- Pages
- 473
- Language
- English
- Published
- 2019-06-10
- Publisher
- SAGE
- Author
- Marieke de Mooij
Description
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
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Other editions
-
- 2019-06-10
- 472 pages
- Ebook
- SAGE
-
- 2010-09-29
- 425 pages
- Paperback
- SAGE
-
- 2004
- 361 pages
- Paperback
- SAGE
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