As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
... Motherhoods , Markets and Consumption : The Making of Mothers in Contemporary Western Cultures . London : Routledge , pp . 159–170 . Moisio , R. , Arnould , E. J. , & Gentry , J.W. ( 2013 ) . Productive consumption in the class ...
Contemporary Issues in Marketing Management
This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area.
The Editors provide authoritative analytical comment in a text which not only sums up the field but advances it. This book is essential reading for the serious Marketing scholar. Professor Chris Hackley, Royal Holloway University of London.
In the United States, the practice of dynamic pricing among major league baseball teams demonstrates the robustness ... incorporating many Big Data variables, including weather, ongoing work around the ballpark that may be a cause of ...
Contemporary Issues in Marketing Channels
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions.
With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product ...
International Marketing Review, 22(1), 34–47. doi:10.1108/02651330510581163 Robbins, S.P., Decenzo, D.A. & Coulter. (2013). Yönetimin Esasları, M. Çeviri Editörü. Adem Öğüt, Ankara: Nobel Yayncılık. Robbins, S. P., & DeConzo, D. A. ...
Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, ...