Miss America 2.0: Staying Relevant in the #MeToo Era
- ISBN-10
- 1526488027
- ISBN-13
- 9781526488022
- Category
- Beauty contestants
- Language
- English
- Published
- 2019
- Author
- Karen Robson
Description
The Miss America Organization is a non-profit organization best known for its annual pageant in which young women compete for the title of "Miss America." In the pageant, contestants have historically entered into a series of events, including a controversial swimsuit competition. Viewership of the pageant has been declining since 2013, and in 2017 the organization faced a scandal when misogynistic emails from the chief executive were leaked; this scandal coincided with the #MeToo movement, which is intended to expose and combat sexual harassment and assault in the workplace. In the face of the email scandal, declining viewership, and the #MeToo movement, the organization made significant changes to its leadership and to their annual pageant, rebranding the pageant as a competition and eliminating the swimsuit competition component. In this case, students are asked to analyze how the Miss America Organization can balance its history as a pageant with its stated goal of supporting female empowerment.
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