Exploring Communication through Qualitative Research

Exploring Communication through Qualitative Research
ISBN-10
1527509508
ISBN-13
9781527509504
Category
Education
Pages
402
Language
English
Published
2018-04-18
Publisher
Cambridge Scholars Publishing
Authors
Corina Daba-Buzoianu, Monica Bîră, Alina Duduciuc

Description

This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.

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