Integrated Marketing Communication: Putting the Human Person at the Core
- ISBN-10
- 1527542394
- ISBN-13
- 9781527542396
- Series
- Integrated Marketing Communication
- Category
- Social Science
- Pages
- 135
- Language
- English
- Published
- 2019-10-29
- Publisher
- Cambridge Scholars Publishing
- Author
- Jerry Kliatchko
Description
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
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Other editions
-
- 2021-11-30
- 320 pages
- Ebook
- Routledge
-
- 2018-02-01
- 368 pages
- Ebook
- Rowman & Littlefield
-
- 2017-10-02
- 230 pages
- Paperback
- Routledge
-
- 2016-09-22
- 198 pages
- Paperback
- Lexington Books
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