Social Media Marketing
- ISBN-10
- 1529731992
- ISBN-13
- 9781529731996
- Series
- Social Media Marketing
- Pages
- 480
- Language
- English
- Published
- 2020-11-24
- Publisher
- SAGE Publications Limited
- Author
- Tracy L. Tuten
Description
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
