Management and Business Research
- ISBN-10
- 1529758556
- ISBN-13
- 9781529758559
- Series
- Management and Business Research
- Category
- Business & Economics
- Pages
- 568
- Language
- English
- Published
- 2021-04-28
- Publisher
- SAGE
- Authors
- Mark Easterby-Smith, Richard Thorpe, Lena J. Jaspersen
Description
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies These can be accessed by students at study.sagepub.com/easterbysmith7e
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