Social Media Marketing: Theories and Applications
- ISBN-10
- 1529758777
- ISBN-13
- 9781529758771
- Series
- Social Media Marketing
- Category
- Business & Economics
- Pages
- 313
- Language
- English
- Published
- 2021-03-31
- Publisher
- SAGE
- Author
- Stephan Dahl
Description
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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