The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing
ISBN-10
1529784476
ISBN-13
9781529784473
Category
Business & Economics
Pages
552
Language
English
Published
2022-06-25
Publisher
SAGE
Authors
Tracy L. Tuten, Annmarie Hanlon

Description

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

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