Thank You for Arguing
- ISBN-10
- 1535552204
- ISBN-13
- 9781535552202
- Series
- Thank You for Arguing
- Pages
- 318
- Language
- English
- Published
- 2016-07-28
- Publisher
- Createspace Independent Publishing Platform
- Author
- Jay Heinrichs
Description
The time-tested secrets this book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular culture dodges including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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Other editions
-
- 2020-04-23
- 449 pages
- Paperback
- Penguin Press
-
- 2013
- 408 pages
- Paperback
- Three Rivers Press (CA)
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