When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Discusses the mental and physical changes that take place during puberty.
This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers.
This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news.
... 78–9, 104,209, 258, 262, 269, 270, 271, 280 programming 18, 31, 131, 133, 136, 177, 178, 185, 194, 195 Prometheus 42, 43,44, 62, 85,223 propaganda 129, 228, 280 Propp, Vladimir 61, 84, 105 Proust, Marcel 83 publicity 228, 302 Index.
Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies.
Marketing and branding experts Mark and Pearson (2001) declared, Ar etypal psy ology helps us understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand identities that establish ...
Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this ...
The opening sequence of Jane Campion's film The Piano displays the arrival of a young woman and her daughter in New Zealand . The vastness of the landscape and the smallness of the travellers is borne out well by the big screen .