The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
- ISBN-10
- 1538101157
- ISBN-13
- 9781538101155
- Category
- Social Science
- Pages
- 312
- Language
- English
- Published
- 2018-09-14
- Publisher
- Rowman & Littlefield
- Author
- Tony Kelso
Description
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
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