Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
- ISBN-10
- 153810136X
- ISBN-13
- 9781538101360
- Series
- Social Media Strategy
- Category
- Language Arts & Disciplines
- Pages
- 376
- Language
- English
- Published
- 2018-07-09
- Publisher
- Rowman & Littlefield
- Author
- Keith A. Quesenberry
Description
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.
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Other editions
-
- 2015-10-22
- 256 pages
- Paperback
- Rowman & Littlefield
-
- 2023-10-03
- 297 pages
- Ebook
- Kogan Page Publishers
-
- 2020-09
- 496 pages
- Paperback
- Rowman & Littlefield Publishers
-
- 2020-07-20
- 448 pages
- Paperback
- Rowman & Littlefield Publishers
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