Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.
A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
Rich, F. (2009c, September 20). Even Glenn Beck is right twice a day. New York Times, WK8. Rutenberg, J., & Robertson, C. (2010, January 31). From high jinks to handcuffs. New York Times, A1, A22. Sabato, L. J. (2000).
This book offers a comprehensive guide to political campaign communication using functional theory as a framework.
-- Updated in its 2nd edition Political Campaign Communication examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign ...
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign.
With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns.
The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
This edifying volume offers readers a behind-the-scenes look at how political campaign communications work, challenging them to critically analyze what they read and see in the news and social media.
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is...
The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.