The Rowman & Littlefield Handbook of Media Management and Business
- ISBN-10
- 153811531X
- ISBN-13
- 9781538115312
- Category
- Language Arts & Disciplines
- Pages
- 480
- Language
- English
- Published
- 2020-12-15
- Publisher
- Rowman & Littlefield Publishers
- Authors
- L. Meghan Mahoney, Tang Tang
Description
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Get the book
Similar books
-
Verbs: Aspect and Causal Structure
By William CroftA fourth type of phasal analysis is offered by Timberlake (1985). Timberlake assumes an interval temporal semantics like Woisetschlaeger, and focuses on ...
-
Linguistic Semantics
By William FrawleyIn some languages, this elemental opposition surfaces directly, asin the Austronesian (Chamorro: Chung and Timberlake 1985; Bikol: Givón 1984) and certain ...
-
Communication Law
By Dominic G Caristi, William R Davie, Michael CavanaughJustin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...
-
Communication Law: Practical Applications in the Digital Age
By William R Davie, Dom CaristiJustin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...
-
The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
By Joan Bybee, Revere Perkins, William Pagliuca... 70, 85,171,231 Thomson, Greg, xix Thomson, R. W, 231, 233 Timberlake, Alan, ... J. M., 225, 235 van Putte, E., 286, 294 Vermant, S., 61,62 Vincent, N., ...
-
The Routledge Dictionary of Pronunciation for Current English
By Clive Upton, William A. Kretzschmar, Jr.... 'timbol, –Z timber BR 'timble(r), -oz, -(e)rin, -od AM 'timblor, -orz, -(e)rin, ... -s Timberlake BR 'timboleik AM 'timbor,eik timberland BR 'timbaland, ...
-
Cross-Cultural and Intercultural Communication
By William B. Gudykunst... 237 St. George , R. , 38 Stilling , E. , 251 Stonequist , E. , 247 Stopka ... R. , 149 Tidwell , R. , 227 , 230 Timberlake , M. F. , 266 Ting - Toomey ...
-
The Story Within: New Insights and Inspiration for Writers
By Laura Oliver, M.F.A.... line on Deck D. A baby squeals in the background cacophony ofthe airport. ... spirit in terms of matter, matter in terms ofspirit,” Robert Frost said.
-
Maintaining Long-Distance and Cross-Residential Relationships
By Laura Stafford... 30, 31, 32, 34 Durand, D., 49 Dwyer, J. W., 78 E Egan, J., 93 Eisenberg, ... 102 Floyd, K., 85, 89, 91 Forsyth, C. J., 41, 42, 48, 5.1 Frost-Knappman, ...
-
Emergent Literacy: Lessons for Success
By Sonia Q. Cabell, Laura M. Justice, Joan KaderavekJournal of Psycholinguistic Research, 4, 331–342. Freedman, D. (2007). Scribble. New York: Knopf Books for Young Readers. Frost, J. (2001).