Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
- ISBN-10
- 1538138182
- ISBN-13
- 9781538138182
- Series
- Social Media Strategy
- Category
- Language Arts & Disciplines
- Pages
- 496
- Language
- English
- Published
- 2020-09
- Publisher
- Rowman & Littlefield Publishers
- Author
- Keith A. Quesenberry
Description
"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
Get the book
Other editions
-
- 2020-07-20
- 448 pages
- Paperback
- Rowman & Littlefield Publishers
-
- 2023-10-03
- 297 pages
- Ebook
- Kogan Page Publishers
-
- 2019-10-28
- 264 pages
- Paperback
- Kogan Page
-
- 2019-10-03
- 271 pages
- Paperback
- Kogan Page Publishers
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