Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
- ISBN-10
- 1538155419
- ISBN-13
- 9781538155417
- Category
- Business & Economics
- Pages
- 217
- Language
- English
- Published
- 2023-08-15
- Publisher
- Rowman & Littlefield
- Authors
- Laurence Minsky, Colleen Fahey, Susan Westwater
Description
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
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