Political Campaign Communication: Principles and Practices

ISBN-10: 1538171430
ISBN-13: 9781538171431
Series: Political Campaign Communication
Language: English
Published: 2023-11
Publisher: Communication, Media, and Politics
Authors: Judith S. Trent, Robert V. Friedenberg, Robert E. Denton

Description

With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices.