Maximize Your Impact: An Academic's Guide to Communicating Knowledge Through Traditional and Digital Media
- ISBN-10
- 1541359569
- ISBN-13
- 9781541359567
- Category
- College teachers
- Pages
- 104
- Language
- English
- Published
- 2017-01-23
- Author
- Kevin Anselmo
Description
Generate impact by communicating effectively to external audiences: the media, policy makers, practitioners and alumni.There are many potential benefits, including:* Visibility for your institution* Impacting policy* Shaping opinions * Research funding * Career growth: speaking engagements, consulting gigs and book dealsThe problem is that many academics and researchers haven't been "media trained" - both in terms of traditional and digital media.In Maximize Your Impact, communications consultant and media trainer Kevin Anselmo helps you to:* Think through your objectives.* Increase visibility by delivering your message in media interviews.* Promote your work by creating content on your own channel.* Enhance your network via social media channels.
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