This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that.The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!
Keller, Kevin L., 25 King County, Washington Environmental Behavior Index challenges, 262263 Michael Jacobson on, 261 results/achievements, 263265 strategies, 263 pet license campaign, 82 kiosks, 97 Koizumi, Junichiro, 147 Krug, Doug, ...
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
A Guide to Developing a Strategic Marketing Plan Robert E Stevens, David L Loudon, Ronald A Nykiel. , ditures and marketing weaponry to create “waves” or “power thrusts” for your product/service/brand offering (see Exhibit 3.9).
For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the ...
This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many...
Integrating the Web into Your Marketing Strategy Jim Sterne ... He understands the ins and outs of Internet marketing. ... ––Christopher Locke, co-author, The Cluetrain Manifesto, and author, Gonzo Marketing: Winning Through Worst ...
This book provides a clear practical introduction to shareholder value analysis for the marketing professional.
This text lays out the principles and the best practice for a new strategic approach to creating and retaining customers.
This book was first published in 2004.