Business Research: A Guide to Planning, Conducting, and Reporting Your Study
- ISBN-10
- 1544307837
- ISBN-13
- 9781544307831
- Series
- Business Research
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2018-08-24
- Publisher
- SAGE Publications
- Author
- Donald R. Cooper
Description
Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
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Other editions
-
- 2018-08-24
- 432 pages
- Ebook
- SAGE Publications
-
- 2013-11-29
- 376 pages
- Paperback
- Macmillan International Higher Education
-
- 2009-02-09
- 420 pages
- Paperback
- Macmillan International Higher Education
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