Designing and Managing a Research Project: A Business Student's Guide
- ISBN-10
- 1544316488
- ISBN-13
- 9781544316482
- Series
- Designing and Managing a Research Project
- Category
- Business & Economics
- Pages
- 360
- Language
- English
- Published
- 2018-10-03
- Publisher
- SAGE Publications
- Authors
- Michael Jay Polonsky, David S. Waller
Description
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.
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Other editions
-
- 2018-10-03
- 360 pages
- Ebook
- SAGE Publications
-
- 2014-05-07
- 352 pages
- Paperback
- SAGE Publications
-
- 2014-05-07
- 353 pages
- Paperback
- SAGE Publications
-
- 2010-07-20
- 279 pages
- Paperback
- SAGE
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