Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors.
Introduction to Mass Communications
This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.
Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects ...
Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of...
In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, ...
Written by one of the world’s leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass-produced message in an age overrun by telecommunications and consumerism, and examines its ...
Mediamerica: Form, Content, and Consequence of Mass Communication
Mass Communication: A Sociological Perspective
The Effects of Mass Communication