Featuring 50 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development. Bundle and save! Students only pay $5 for this workbook when bundled with the print version of Social Media for Strategic Communication. Use Bundle ISBN: 978-1-5443-5475-0 Visit the author’s blog at http://karenfreberg.com/blog/to get tips for teaching the course, industry related news, & more!
Emphasize embracing messages, not hard-sell messaging. The point of social media is to be social, not to bombard people with paid ads trying to make a quick sell. Social media is about building relationships that could ultimately turn ...
BUNDLE: Freberg
NPR. https://www.npr.org/2019/02/15/695036694/covington-catholic-teens-cleared-of-wrongdoingby-detective-agency Snapchat TOS. (n.d.) Retrieved from https://snap.com/en-US/terms Social media: The NPR way. (2017, July).
Full of helpful strategies, practical tips and real-world case studies, this book is a must-have for business owners who are seeking to expand their reach online and make an impact to their bottom line.
In a New York Times article, Facebook is portrayed as using the denial, delay, and deflection strategy for all of its communication efforts; the company feels it has been portrayed “unfairly” in the news (Frankel, Confessore, Kang, ...
7 Dwyear, Grand, and White, “Social Media, Risk, and Policies.” 8 Sean Gardner, “Two Great Social Media Law Cases Involving Facebook and Linked-In,” The 2morrowknight, September 28, 2013, http://www.2morrowknight.com/ ...
A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create ...
This book shows students how to use Twitter to their advantage, for creative expression, academics, research, reporting, college searches, or promoting a business.
For example, Maryanne Wolf, an American cognitive neuroscientist and the author of Proust and the Squid: The Story and Science of the Reading Brain frequently draws on Socrates to reinforce her argument about the debilitating effect of ...
About one third of colleges use social media to make decisions about admission prospects. What better way to impress admission officials than by creating an easily accessible portfolio that shows you at your best?