Bridging Differences: Effective Intergroup Communication

Bridging Differences: Effective Intergroup Communication
ISBN-10
1544349939
ISBN-13
9781544349930
Series
Bridging Differences
Category
Language Arts & Disciplines
Pages
448
Language
English
Published
2003-08-11
Publisher
SAGE Publications
Author
William B. Gudykunst

Description

Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups. Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.

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