Entrepreneurial Marketing: A Blueprint for Customer Engagement
- ISBN-10
- 1544397437
- ISBN-13
- 9781544397436
- Series
- Entrepreneurial Marketing
- Category
- Business & Economics
- Pages
- 376
- Language
- English
- Published
- 2019-12-17
- Publisher
- SAGE Publications
- Author
- Beth Goldstein
Description
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
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Other editions
-
- 2019-12-17
- 377 pages
- Paperback
- SAGE Publications
-
- 2023-03-08
- 297 pages
- Ebook
- John Wiley & Sons
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