The Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques
- ISBN-10
- 1546228578
- ISBN-13
- 9781546228578
- Category
- Business & Economics
- Language
- English
- Publisher
- AuthorHouse
- Author
- M. Larry Litwin APR Fellow PRSA
Description
Herzberg's theory of motivation- A theory of motivation, used in public relations, developed by Henry Herzberg where satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction) ...
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