Sam Goodrich is the Marketing Manager for Sunnyvale Homes, which is facing bankruptcy. To raise capital its owner orders Sam to sell its premier site at one-third the usual price. He also reduces quality but does not tell his son, who serves as VP of Operations. He finds out from Sam and berates his father for his actions. As a result Sam is fired.Seething with anger at his dismissal Sam vows to destroy Sunnyvale. He establishes a building cooperative that goes into competition with Sunnyvale and inhibits their sales.Unbeknown to Sam his actions place his life in danger, for Sunnyvale has become partners with the SPG Bank of New York, a surreptitiously Mafia controlled private institution. The bank through a company called Ostler Holdings launders huge sums of money through Sunnyvale's sites, but Sam's successful company begins to threaten their investment and they seek to neutralize the threat.