Market Research Made Easy
- ISBN-10
- 1551804093
- ISBN-13
- 9781551804095
- Category
- Marketing research
- Pages
- 148
- Language
- English
- Published
- 2002
- Publisher
- Bellingham, WA ; North Vancouver, BC : Self-counsel Press
- Authors
- Don Doman, Dell Dennison, Margaret Doman
Description
Whether you are starting a new business, launching a new product, setting a marketable price point, or trying to increase market share, good market research can tell you what you need to know. A successful business can't do without it. The good news is that you can do it yourself. Market research is not the exclusive territory of high-priced professionals. It is simply a process of asking questions or finding existing information about the market, the competition, and potential customers. This practical, easy-to-read book will lead you through the process of planning, implementing, and analyzing market research for your company, without spending a lot of time or money.
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