Unlike so many books that focus on how to use Linux, Linux and the Unix Philosophy explores the "way of thinking that is Linux" and why Linux is a superior implementation of this highly capable operating system. This book is a revision and expansion of a computer science classic. Every chapter has been thoroughly updated with Linux coverage. Linux and the Unix Philosophy falls squarely between the "softer" texts on iterative software design and project management and the "how-to" technical texts. Thus far, no one has come out with a book that addresses this topic, either in the Unix space or the Linux space. Linux and the Unix Philosophy covers the same ground as the first edition, while it also presents bold new ideas about Linux and Open Source. Concise list of philosophy tenets makes it a handy quick reference Anecdotal examples personalize the book for the reader Conversational style makes it easy and joyful to read.
NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social ...
This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques.
This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing. ...
This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, ...
It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
This book shares proven and cutting-edge techniques to increase the power of CRM even further.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives.
The Microsoft CRM 4.0 User Handbook is for people using and evaluating Microsoft CRM. A lot of ground is covered with an emphasis on providing a full and concise summary of all the features of CRM rather than a step-by-step guide.