Keeping Score: An Inside Look at Sports Marketing
- ISBN-10
- 1555713777
- ISBN-13
- 9781555713775
- Series
- Keeping Score
- Category
- Business & Economics
- Pages
- 322
- Language
- English
- Published
- 1996
- Author
- David M. Carter
Description
Keeping Score reveals the inside story of Corporate America's multi-billion dollar relationship with the sports industry. Packed with fact-filled case studies, it shows exactly what strategies work for the superstars of sports marketing and why. Provides behind the scenes insight into companies like Nike, General Motors, Anheuser-Busch, and McDonald's and their deals that have dramatically shaped the world of sports marketing.
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