Crafting Customer Value: The Art and Science
- ISBN-10
- 1557533709
- ISBN-13
- 9781557533708
- Category
- Business & Economics
- Pages
- 193
- Language
- English
- Published
- 2002
- Publisher
- Purdue University Press
- Author
- Peter Duchessi
Description
Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.
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