Tuning Into Mom: Understanding America's Most Powerful Consumer
- ISBN-10
- 155753585X
- ISBN-13
- 9781557535856
- Category
- Business & Economics
- Pages
- 185
- Language
- English
- Published
- 2011
- Publisher
- Purdue University Press
- Authors
- Michal Clements, Teri Lucie Thompson
Description
Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market.
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Other editions
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- 2011-10-15
- 200 pages
- Ebook
- Purdue University Press
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