Marketing Management: Text and Cases
- ISBN-10
- 1557866945
- ISBN-13
- 9781557866943
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 675
- Language
- English
- Published
- 1997
- Publisher
- Wiley-Blackwell
- Authors
- Michael R. Czinkota, Masaaki Kotabe, David Steuart Mercer
Description
The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment.
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