All Business is Show Business

All Business is Show Business
ISBN-10
1558539743
ISBN-13
9781558539747
Category
Business & Economics
Pages
215
Language
English
Published
2002-01-01
Publisher
Thomas Nelson Publishers
Author
Scott McKain

Description

Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.

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