Advances in Services Marketing and Management: Research and Practice
- ISBN-10
- 1559386568
- ISBN-13
- 9781559386562
- Category
- Business & Economics
- Pages
- 346
- Language
- English
- Published
- 1993-06-01
- Publisher
- Jai Press
- Authors
- David E. Bowen, Teresa A. Swartz
Description
Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include: applying operations strategies to service firms; HRM practices in service-based organizations; and modelling the impact of service quality on profitability.
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Other editions
-
- 1992
- 402 pages
- Paperback
- JAI Press(NY)
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