Myers and Kent argue that while overconsumption is an abiding problem in the developed world, another one billion increasingly affluent "new consumers" in developing countries will place additional strains on the earth's resources.
Butterworth-Heinemann: Oxford. Christopher, M. (1998) Logistics and Supply Chain Management, 2nd edn. FT Prentice Hall: Harlow. Christopher, M. (2001) Breaking down the boundaries: the supply chain management process, in M. McDonald, ...
Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers.
Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: ...
The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than ...
124 The eighteenth-century Irish discourse is from private communication with Professor Kevin O'Neal, ... and the study of fourth and fifth graders is from Signorielli and Lears (1992), cited in Strasburger and Wilson (2002), p. 245.
This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines." —from the foreword by PACO UNDERHILL, CEO, Envirosell, and author, ...
Based on years of market research and thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining customer loyalty; acquiring new customers; respecting consumers' privacy; developing ...
This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers.
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special ...
This book argues that the coming of the 'a new consumerism' in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessary or instrumental.