Marketing Management Issues in Ambulatory Health Care
- ISBN-10
- 1560241225
- ISBN-13
- 9781560241225
- Category
- Business & Economics
- Pages
- 198
- Language
- English
- Published
- 1991
- Publisher
- Haworth PressInc
- Author
- Charles D. Schewe
Description
The articles in this collection came out of papers presented at the annual conference of the American Association for Advances in Health Care Research held in Snowbird, Utah, in April 1990. Each spring the Association sponsors its meeting to bring together academics and practitioners interested in the separate but not mutually exclusive areas of gerontology and health care. Papers presented at the meeting focused on theoretical and practical concepts of marketing as it applies to these two areas. The Journal of Ambulatory Care Marketing has chosen the finest ideas presented at this conference to be included in this special collection.
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