Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments
- ISBN-10
- 1563180367
- ISBN-13
- 9781563180361
- Category
- Marketing
- Pages
- 234
- Language
- English
- Published
- 2005-01-01
- Publisher
- MarketingNPV
- Author
- Patrick LaPointe
Description
Thomas W. Malone, professor of management at MIT's Sloan School of Management, has spent the better part of a long academic career researching organizational effectiveness. In his book, The Future of Work: How the New Order of Business ...
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