Success Leaves Clues: Practical Tools for Effective Sales and Marketing
- ISBN-10
- 1563431610
- ISBN-13
- 9781563431616
- Series
- Success Leaves Clues
- Category
- Business & Economics
- Pages
- 356
- Language
- English
- Published
- 1999
- Publisher
- Silver Lake Publishing
- Authors
- John Stanton, Richard George
Description
Business experts Stanton and George advocate a systematic approach and offer steps for assessing a product, defining its marketplace, sizing up the competition and structuring a campaign. Ninth in Merritt's "Taking Control" series.
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