Silent Selling: Best Practices and Effective Strategies for Visual Merchandising

ISBN-10
1563672200
ISBN-13
9781563672200
Series
Silent Selling
Category
Business & Economics
Pages
192
Language
English
Published
2002-01-01
Publisher
Fairchild Books & Visuals
Authors
Judith Bell, Kate Ternus

Description

- Many new and updated photographs and illustrations - Photo comparisons analyzing the stretch-the-brand movement, different home fashion store designs, and various signing styles - Summaries of books on personal branding and working with right and left brain personalities that will engage students in a discussion of strategies invaluable in building relationships - Instructor's Guide includes suggested course outlines, supplementary activities, and suggested exam questions for each chapter

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